Google Ads
Keyword and intent research, Search campaign structure, ads and negative keywords. Display, Shopping and YouTube require agreement based on the project and available access.
En bref
Twily gère vos campagnes Google Ads, Meta et TikTok au Maroc : ciblage, créatifs, pages d’atterrissage, tracking, qualification des leads et décisions documentées selon le budget et les données disponibles.
- Search pour l’intention forte ; Meta/TikTok pour volume et retargeting.
- Alignement annonce → landing → CTA WhatsApp.
- Mesure du coût par lead, pas seulement des clics.
LE PROBLÈME
How should you structure paid acquisition?
Twily prepares and manages Google Ads, Meta Ads and TikTok Ads around your audience, offer and agreed scope.
Channels, responsibilities and budget agreed before launch.
DISCUSS MY CAMPAIGNSMesurableCampagnes pilotées
Channels, responsibilities and budget agreed before launch.
La solution Twily
Paid acquisition: plan and manage your campaigns with Twily.
Google Ads, Meta Ads and TikTok Ads: scope can include account review, targeting, campaign setup, ad tests and conversion tracking. Channels, deliverables and any landing pages to create or change are confirmed in the quote. No lead volume or return on investment is guaranteed.
Features & Impact
Campaign scope
Meta Ads
Facebook and Instagram campaigns, prospecting audiences and retargeting where data and consent allow. Formats and variants are approved before ads run.
TikTok Ads
Targeting, setup and tests of ads suited to TikTok, depending on the audience and available videos. Video production requires an approved creative scope.
Measurement and adjustments
We define conversion events, check available tracking and compare spend, enquiries and lead quality to decide on adjustments.
Expertise E-E-A-T
Agree these before launch
The quote sets out channels, deliverables, approvals and each party’s responsibilities.
Your inputs and access
You provide your offer, prices, target locations and languages, qualification criteria, ad-account and website access, plus a sales contact responsible for following up enquiries.
Creative work and approvals
You supply brand assets and authorised content. Twily prepares agreed copy and adaptations; filming, UGC, photography, landing pages and revisions are included only when specified in the quote. You approve before publication.
Fees and media budget
Management fees and any production costs are separate from the media budget paid to ad platforms. The amount, spending cap, billing arrangements and any budget increase require approval before activation.
Méthodologie1 2 3 4
Our 4-step process
Review, approval, launch and sales follow-up depend on available access, budget and content.
Audit and Targeting Strategy
We review your offer, accounts, access and existing tracking, then agree audiences and qualification criteria.
Conversion Funnel Creation
We prepare the campaigns and deliverables listed in the quote. You approve ads, the conversion path, criteria and media budget.
Launch and tracking
Campaigns go live after approval. We track enquiries and distinguish received contacts from leads that meet the agreed criteria.
Optimization and Handover
Observed results guide adjustments. Your team contacts prospects, confirms qualification and shares sales follow-up.
Qualification and reporting
Measure enquiries and their quality
Reporting separates media spend, enquiries received, leads meeting your criteria and sales outcomes confirmed by your team.
What is a qualified lead for Twily?
A qualified lead is an enquiry with usable contact details, a need matching your offer and criteria agreed with you before launch: location, profile, budget or timing as relevant. Duplicates, spam and off-target enquiries are excluded. Qualification is confirmed with your team; it does not guarantee an appointment or sale.
AuditedAccount Structure
TrackedCampaign Delivery
MeasuredPerformance
ClearLead Cost Reporting
FAQ
Frequently asked questions about lead generation
Everything you need to know before launching your acquisition strategy with Twily.
SEND MY ADVERTISING BRIEFA qualified lead is an enquiry with usable contact details, a need matching your offer and criteria agreed with you before launch: location, profile, budget or timing as relevant. Duplicates, spam and off-target enquiries are excluded. Qualification is confirmed with your team; it does not guarantee an appointment or sale.
Écosystème & ressources
Amplify your acquisition ecosystem
Paid advertising buys distribution through a media budget. SEO works on organic visibility through technical improvements, content and local search without buying clicks. Compare the SEO scope to choose or combine these channels.
Twily · Morocco
Our 4 flagship services in Morocco
US LLC · SEO & local search · dynamic website · ads management — WhatsApp quote.
How it works
We reply soon · WhatsApp 24/7
1. WhatsApp
Describe your need in one message (LLC, SEO, web or ads).
2. Diagnosis
An expert clarifies goals, timeline and budget — no commitment.
3. Quote & launch
Transparent quote, then kick-off after approval.
We reply soon · WhatsApp 24/7
Which service fits you?
3 taps → a sales-ready WhatsApp message
1 · Service
2 · Your stage
3 · Budget
Pick a service to continue
Transparent quote before commitNo purchase obligationHuman WhatsApp replyPay after clear agreement